03 August 2005

Interesting bits...

World turning its back on Brand America
"The US is still recognised as a leading place to do business, the home of desirable brands and popular culture," said Simon Anholt, author of the survey. "But its governance, its cultural heritage and its people are no longer widely respected or admired by the world."
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Men whose masculinity is challenged become more inclined to support war or buy an SUV, a new study finds.

Their attitudes against gays change, too.

Cornell University researcher Robb Willer used a survey to sample undergraduates. Participants were randomly assigned feedback that indicated their responses were either masculine of feminine.

The women had no discernable reaction to either type of feedback in a follow-up survey.

But the guys' reactions were "strongly affected," Willer said today.

"I found that if you made men more insecure about their masculinity, they displayed more homophobic attitudes, tended to support the Iraq war more and would be more willing to purchase an SUV over another type of vehicle," said Willer said. "There were no increases [in desire] for other types of cars."

Those who had their masculinity threatened also said they felt more ashamed, guilty, upset and hostile than those whose masculinity was confirmed, he said.
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So now we know, all you big truck/SUV owners out there... sorry to make you feel challenged. 8-)

Has anyone seen Murderball? Not the best name, but looks like a good movie...
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